Where's your ₹30,000+ of wasted ad spend hiding right now?
Your AI ads-ops manager — built for Indian D2C founders spending ₹30K–₹5L/month on Google + Meta. Every Monday 9am IST: 5 ranked fixes to ship this week, each naming the exact keyword, campaign or ad with revenue impact beside it.
Your first Monday is on us · ₹0 today · cancel anytime.
✓ Read-only OAuth✓ Encrypted at rest✓ GST invoices✓ INR billing 🇮🇳
Start your first brief
Connect once. Read your account by Monday.
Read-only OAuth. We never write to your accounts, never sell your data. Privacy policy.
From signup to first brief
- 01
Connect
OAuth Google + Shopify + Meta
3 min
- 02
Brand kit
Logo, voice notes, banned phrases
1 min
- 03
5 questions
Vertical, spend band, north-star metric
1 min
- 04
Monday morning
Your first complete brief, IST
by 9am
What your brief sounds like
The questions you wake up asking — answered before you ask.
Three real examples (numbers anonymized) from recent audits. Same shape your Monday brief takes — cite the row, name the fix, quantify the impact.
Why did my Meta ROAS drop 30% this week?
Creative fatigue on two top-spend ad sets (ABO_Retarget_30d and ABO_Lookalike_2pct). CTR fell from 1.9% → 0.6% over the last 14 days; frequency hit 6.4. Three refresh variants generated in your dashboard — ship them by Friday to recover ~₹22,000/mo.
Creative fatigue · Detector #12
Where am I bleeding budget right now?
₹18,400/month on 87 zero-conversion search terms in Snacks-Search-Broad. Top offenders: "snacks for dogs", "cinema snacks", "snake snacks". 23 negatives queued — one click to confirm in dashboard.
Search-term waste · Detector #5
Is my Pixel data trustworthy?
No — your gtag is firing 9× per checkout (duplicate snippets from a template). Reported ROAS 4.1x, real ROAS 0.46x. 30-min fix in your Shopify theme. Single biggest finding this week; until it's resolved, every other metric is unreliable.
Tracking health · Detector #1
Coming soon: ask follow-ups in plain English from your dashboard. For now, every weekly brief is structured around the questions above by default.
What you get
One freelance audit costs ₹50,000–₹2L.
We do it every week for ₹6,000/month.
Every claim cites a specific row in your account — keyword, campaign, search term, conversion tag. No fluff, no invented insights. When nothing's broken, we say so instead of manufacturing busywork.
- 01
Stop the leak this week
We name the exact search terms, broken conversion tags, and budget-misallocated campaigns that are bleeding spend. Each finding lists the specific fix — usually 2–30 minutes of work.
- 02
Five quick wins you can ship in an hour each
Top of every Monday report. Implementable today. We measure the lift the following week and tell you if it worked.
- 03
Tracking + attribution health, in one banner
Meta Pixel, Google conversion tag, gtag, UTM coverage on your RSAs and Shopify orders. If you're losing 30% of attribution, you see it the first Monday.
- 04
Daily anomaly watch (we email you when it matters)
Spend spikes, CTR collapses, ROAS swings, conversion drops — surfaced within 24 hours, not at week-end review.
- 05
Creative pack you can actually run
RSAs, primary text, descriptions, hero + OG images — generated against your brand voice and validated for boundary drift before you see them.
Illustrative example — the kind of leak we catch
A wellness brand burning ₹40,000/month on a broken conversion tag.
The kind of thing a Monday audit catches on day one.
Picture a D2C wellness brand on Shopify spending ~₹2.8L/month on Google + Meta ads. A weekly audit catches a Google conversion tag firing 9× per checkout (duplicate gtag snippets from a template gone wrong). Reported ROAS reads 4.1x; real ROAS is 0.46x. The account has been bidding aggressively on losing keywords for three months without anyone noticing.
Twenty minutes to find. Ten minutes to fix. ₹40,000/month no longer wasted — the kind of finding the pipeline is built to surface every week.
Illustrative scenario — figures show the shape of a typical finding, not a real account.
Illustrative — a representative tracking-bug finding
A single tracking bug like this would pay for the subscription for 8 months.
Another illustrative leak
A snacks brand paying ₹18,000/month for 11,000 broad-match impressions that never converted.
Two weekly audits, one negatives sweep, fixed.
Picture a D2C ready-to-eat snacks brand on Shopify spending ~₹1.6L/month on Google + Meta. A second weekly audit catches a 'Snacks Search' campaign matching the broad keyword 'snacks' to queries like 'snake snacks', 'snacks for dogs', and 'cinema snacks near me' — 87 zero-conversion terms eating ₹18,000/month with a 0.0% conversion rate.
Twenty-three negatives added at the campaign level. The following week's audit would confirm the bleed had stopped, with CPA on the rescued budget down 34% — and surface a separate over-frequency issue on the top Meta retargeting set in week 3.
Illustrative scenario — figures are representative, not a real account.
Illustrative — a representative search-waste finding
Search-terms-waste is detector #5 in the weekly pipeline. Catches both the obvious bleed (oils ⇄ engine oil) and the long tail nobody's reviewed in months.
₹30K–₹5L/mo ad accounts, audited every Monday
Built for Indian D2C founders on Google, Meta & Shopify
How we compare
Built for founders, not in-house PPC teams.
| Ads Direction | Optmyzr | Freelance audit | |
|---|---|---|---|
| Price | ₹6,000/mo | ~$239/mo (~₹20,000) | ₹50,000–₹2,00,000 per audit |
| Cadence | Weekly · ongoing | Continuous dashboards | One-shot · stale in 30 days |
| Deliverable | Written report — ranked to-dos | Metrics dashboards | Written report (depth varies) |
| India-specific | ✓ GST, INR, festival-tuned | USD pricing, US-tuned | Depends on the freelancer |
| Read-only access | ✓ Never writes to your account | Optional write access | Often gets editor access |
| Cancel anytime | ✓ One click · no retention call | Annual contract typical | N/A (one-shot) |
Optmyzr is excellent for in-house PPC teams running ₹20L+/month accounts. We're built for the band below — founders running ₹30K–₹5L/month who don't have a dedicated PPC manager.
See an example brief before you sign up
Sample weekly audit for a fictional ₹2.8 lakh/month wellness brand ("ExampleBrand"). Same shape, structure, and depth as what gets delivered to real customers — every detector, recommendation, and to-do that the pipeline produces.
Numbers and brand are illustrative — built from a fixture, not a real account. Useful for understanding what to expect Monday morning.
The first weekly run is genuinely free — full audit, full PDF, full creative pack. After that, ₹6,000/month. One click to cancel; you keep access until the cycle you paid for ends.
We pull data; we don't change anything in your accounts. Tokens stored encrypted at rest, scoped read-only.
We use anonymized cohort patterns to sharpen future audits — never share your raw data, never sell it. Privacy policy.
Why this exists
A senior performance auditor will charge ₹50,000–₹2,00,000 for a one-shot account audit. The output is excellent — ranked, specific, paste-ready. The problem is the cadence. By the time you've shipped half the recommendations, the report is already stale.
Most D2C founders in India spending ₹30,000–₹5,00,000/month on ads can't justify that price tag every quarter — let alone every week. So they fly blind, or they hire an agency at ₹50k+ monthly retainer and hope it's good.
Ads Direction is the same audit, productised, on a closed loop. ₹6,000/month. Connect once. Every Monday morning, a complete audit lands in your inbox. Through the week, we watch your account daily — when you ship one of last week's recommendations we mark it implemented automatically. We measure the lift. The Monday after, we tell you what worked and feed the winners back into next week's creative pack. When there's nothing meaningful to act on, we say so instead of inventing busywork.
Your brand kit — logo, guidelines PDF, product photos, voice notes, banned phrases — gets fed into the pipeline so every generated creative respects your boundary. We flag drift before you see it, not after a campaign goes live.
Questions? Email hello@adsdirection.com.
Common questions
- When does the first audit arrive?
- The next Monday after you connect your accounts. We pull a baseline immediately and start reading your daily metrics; the synthesizer fires Monday 09:00 IST and your first complete audit lands in your dashboard + email by mid-morning.
- Do you have to access my account?
- Yes — read-only OAuth into Google Ads, Shopify, and Meta Ads. We never write. You can revoke access from your provider at any time. Tokens stored encrypted at rest, scoped read-only.
- What if I don't see the value in week one?
- Cancel before day 7 and you don't get charged. The first weekly run is genuinely free — no card auth, no negotiation. After day 7 it's ₹6,000/month and you can still cancel any time from the dashboard.
- Why ₹6,000/month? That's more than a one-shot audit.
- Because it's not a one-shot audit. It's an ongoing system that learns. By week 4 it's sharper than week 1 because we've seen what you shipped, what landed, and how your account moves day-by-day. A snapshot goes stale; a practice compounds.
- Will every week have new recommendations?
- Not always. We use a hard threshold — nothing surfaces unless the estimated impact is meaningful and our confidence is high. When the threshold isn't crossed, the dashboard says 'your account is healthy this week' and lists what we're watching. The frequency depends entirely on what's happening in your account, not on a marketing rhythm we made up.
- Will I see real customer data from anyone else?
- Never. Your audit is built only from your data. We use anonymized cohort patterns ("wellness brands without brand defense lose 18% of branded queries") to sharpen recommendations, but never share your raw numbers.
- What if my Google Ads access is on an MCC / agency account?
- Connect anyway — we authenticate at the customer-id level and read only what you've granted. If your agency has the OAuth scope, that's fine.
The back cover
You read the whole page.
You're the buyer.
Your first Monday is free. Cancel before day 8 if it's not worth ₹6,000. We don't do retention calls.
Ads Direction · a senior performance auditor, every Monday morning · made in India 🇮🇳